Valour founder David Allison, served with Her Majesty’s Elite Parachute Regiment & the world renowned Special Forces, 22 SAS. In varied arduous and hostile environments around the world, the regiment were sometimes issued with the best equipment money could buy, yet sometimes that wasn’t always the case or option and quite often they had to make do with using local resources to accomplish their objectives. Upon leaving Her Majesty’s Special Forces, David wanted to create a brand that is synonymous with the worlds most famous regiment, the people that serve with it and the varied operational theatres they worked and lived in, from the jungles, to the Arctic, the barren deserts, to mountains and lastly, the seas.
We believe that Valour has a true sense of belonging and connection that few brands have. We are not aware of any single fashion brand label out there that is in the market arena that we wish to compete in.
The vision for Valour was first sparked in 2000 during an overseas deployment. It would take years of intense experience, research, and development to bring that vision to life. David’s meticulous attention to quality materials, combined with a deep respect for military heritage, led to the creation of Valour’s signature jackets, crafted from Ventile®—a fabric originally developed to save the lives of RAF pilots flying over the Atlantic during World War II.
